Home Insurance Digital Scores
Get a Full Quote Online
Change Policy Details Online
Register a Claim Online
Renew Policy Straight-through
Chatbots, Webchat and Messaging Apps
Digital maturity league tables & customer journeys

Home Insurance
Large insurance brands, retail partners, banks and insurtechs are assessed across the full policy lifecycle. 19 digital capabilities are scored from Q&B through to Claim, plus IoT devices and messaging integration.
Explore HomeHighest scoring insurers
1 | Locket | 74% |
2 | Aviva | 66% |
3 | Admiral | 60% |
4 | esure | 52% |
4 | Swiftcover | 52% |

Car Insurance
Over 50 Car Insurance brands have their digital capabilities assessed in the DigitalBar rankings. Insurers, Car Manufacturers, Banks, Retail Partners and Insurtechs are scored across 19 digital capabilities.
Explore CarHighest scoring insurers
1 | AXA | 62% |
2 | Aviva | 60% |
3 | Quote Me Happy | 59% |
4 | 1st Central | 57% |
4 | Swiftcover | 57% |

Pet Insurance
Over 30 Pet Insurers (Dog and Cat) analysed across 18 different aspects of the customer journey, from Quote through MTAs, Renewals and Claims to customer engagement.
Explore PetHighest Scoring Insurers
1 | ManyPets | 84% |
2 | Waggel | 68% |
3 | Everypaw | 67% |
4 | Animal Friends | 56% |
5 | Pet Protect | 53% |

Travel Insurance
Check out 40 leading Travel insurance brands offering single and annual multi-trip cover. Who's offering a digital experience beyond Quote & Buy?
Explore TravelHighest Scoring Insurers
1 | Saga | 63% |
2 | Tripsure | 57% |
3 | Insurance Republic | 55% |
4 | CoverForYou | 53% |
5 | Annualtravel | 50% |

Cycle Insurance
We cover the Specialist Cycle Insurance brands, which are analysed across the full customer digital journey, covering over 20 different criteria to understand digital capability.
Explore CycleHighest Scoring Insurers
1 | Laka | 78% |
2 | Sundays | 77% |
3 | Yellow Jersey | 60% |
4 | Wiggle | 58% |
5 | Bikmo | 57% |

Gadget Insurance
Leading brands focussing on insuring the technology we use everyday, covering mobiles, laptops and other gadgets. Digital tech = digital insurance?
Explore GadgetHighest Scoring Insurers
1 | Post Office | 64% |
2 | CoverCloud | 56% |
3 | Protect Your Bubble | 54% |
4 | Gadget Cover | 52% |
4 | Switched On | 52% |

Short-term Car Cover
For an hour, a day or longer, these insurers specialise in providing Short-term Car Insurance, many of them are new insurers to the market with digital-first propositions challenging existing capabilities from established insurers.
Short-term CarHighest Scoring Insurers
1 | By Miles | 62% |
2 | Cuvva | 50% |
3 | Flow | 48% |
4 | Safely Insured | 44% |
5 | Marmalade | 43% |

Renters Insurance
Insurance brands focussing their product offerings on the growing Renters insurance market. Products designed with flexibility and digital focus front and centre are scored across over 15 key capabilities.
Explore RentersHighest Scoring Insurers
1 | Urban Jungle | 65% |
2 | SO-SURE | 60% |
3 | Halifax | 53% |
4 | GetSafe | 52% |
5 | Aviva | 47% |