Raising the digital insurance bar

Coming soon... DigitalBar 2022

For DigitalBar 2022, you will see:

      •   - updated Insurer Digital Capability scores
      •   - *NEW* Usability scores
      •   - plus a wealth of insight into the digital maturity of the UK Personal Lines insurance sector

Register your interest for the updated DigitalBar here - digital-bar.co.uk - and a member of the DigitalBar team will be in touch.  


Home Insurance Digital Scores

Quote & Buy
0% 2021

Get a Full Quote Online

0% 2021

Change Policy Details Online

0% 2021

Register a Claim Online

0% 2021

Renew Policy Straight-through

Online Messaging
0% 2021

Chatbots, Webchat and Messaging Apps

Digital maturity league tables & customer journeys

Home Insurance

Large insurance brands, retail partners, banks and insurtechs are assessed across the full policy lifecycle. 19 digital capabilities are scored from Q&B through to Claim, plus IoT devices and messaging integration.

Explore Home

Highest scoring insurers

1 Locket 74%
2 Aviva 66%
3 Admiral 60%
4 esure 52%
4 Swiftcover 52%

Car Insurance

Over 50 Car Insurance brands have their digital capabilities assessed in the DigitalBar rankings.  Insurers, Car Manufacturers, Banks, Retail Partners and Insurtechs are scored across 19 digital capabilities.

Explore Car

Highest scoring insurers

1 AXA 62%
2 Aviva 60%
3 Quote Me Happy 59%
4 1st Central 57%
4 Swiftcover 57%

Pet Insurance

Over 30 Pet Insurers (Dog and Cat) analysed across 18 different aspects of the customer journey, from Quote through MTAs, Renewals and Claims to customer engagement. 

Explore Pet

Highest Scoring Insurers

1 ManyPets 84%
2 Waggel 68%
3 Everypaw 67%
4 Animal Friends 56%
5 Pet Protect 53%

Travel Insurance

Check out 40 leading Travel insurance brands offering single and annual multi-trip cover.  Who's offering a digital experience beyond Quote & Buy?  

Explore Travel

Highest Scoring Insurers

1 Saga 63%
2 Tripsure 57%
3 Insurance Republic 55%
4 CoverForYou 53%
5 Annualtravel 50%

Cycle Insurance

We cover the Specialist Cycle Insurance brands, which are analysed across the full customer digital journey, covering over 20 different criteria to understand digital capability.

Explore Cycle

Highest Scoring Insurers

1 Laka 78%
2 Sundays 77%
3 Yellow Jersey 60%
4 Wiggle 58%
5 Bikmo 57%

Gadget Insurance

Leading brands focussing on insuring the technology we use everyday, covering mobiles, laptops and other gadgets. Digital tech = digital insurance?

Explore Gadget

Highest Scoring Insurers

Short-term Car Cover

For an hour, a day or longer, these insurers specialise in providing Short-term Car Insurance, many of them are new insurers to the market with digital-first propositions challenging existing capabilities from established insurers. 

Short-term Car

Highest Scoring Insurers

1 By Miles 62%
2 Cuvva 50%
3 Flow 48%
4 Safely Insured 44%
5 Marmalade 43%

Renters Insurance

Insurance brands focussing their product offerings on the growing Renters insurance market.  Products designed with flexibility and digital focus front and centre are scored across over 15 key capabilities. 

Explore Renters

Highest Scoring Insurers

1 Urban Jungle 65%
2 SO-SURE 60%
3 Halifax 53%
4 GetSafe 52%
5 Aviva 47%
Welcome to the 2021 DigitalBar scores. Altus has reported on Insurers' digital experience for the past 6 years, and we have seen many changes and improvements. This year, our scoring has evolved to reflect a move towards Data Enrichment and Connected Technology to enhance customer digital experience. Look forward to your feedback. Mark McDonald Head of Insurtech Strategy, Altus