Raising the digital insurance bar

Home Insurance Digital Scores

Quote & Buy

Get a Full Quote Online


Change Policy Details Online


Register a Claim Online


Renew Policy Straight-through

Online Messaging

Chatbots, Webchat and Messaging Apps

Digital maturity league tables & customer journeys

Short-term Car Cover

For an hour, a day or longer, these insurers specialise in providing Short-term Car Insurance, many of them are new insurers to the market with digital-first propositions challenging existing capabilities from established insurers. 

Short-term Car

Highest Scoring Insurers

1 By Miles 62%
2 Cuvva 50%
3 Flow 48%
4 Safely Insured 44%
5 Marmalade 43%

Renters Insurance

Insurance brands focussing their product offerings on the growing Renters insurance market.  Products designed with flexibility and digital focus front and centre are scored across over 15 key capabilities. 

Explore Renters

Highest Scoring Insurers

1 Urban Jungle 65%
2 SO-SURE 60%
3 Halifax 53%
4 GetSafe 52%
5 Aviva 47%

Home Insurance

Large insurance brands, retail partners, banks and insurtechs are assessed across the full policy lifecycle. 19 digital capabilities are scored from Q&B through to Claim, plus IoT devices and messaging integration.

Explore Home

Highest scoring insurers

1 Locket 74%
2 Aviva 66%
3 Admiral 60%
4 esure 52%
4 Swiftcover 52%

Car Insurance

Over 50 Car Insurance brands have their digital capabilities assessed in the DigitalBar rankings.  Insurers, Car Manufacturers, Banks, Retail Partners and Insurtechs are scored across 19 digital capabilities.

Explore Car

Highest scoring insurers

1 AXA 62%
2 Aviva 60%
3 Quote Me Happy 59%
4 1st Central 57%
4 Swiftcover 57%

Pet Insurance

Over 30 Pet Insurers (Dog and Cat) analysed across 18 different aspects of the customer journey, from Quote through MTAs, Renewals and Claims to customer engagement. 

Explore Pet

Highest Scoring Insurers

Cycle Insurance

We cover the Specialist Cycle Insurance brands, which are analysed across the full customer digital journey, covering over 20 different criteria to understand digital capability.

Explore Cycle

Highest Scoring Insurers

1 Laka 78%
2 Sundays 77%
3 Yellow Jersey 60%
4 Wiggle 58%
5 Bikmo 57%
Welcome to the 2021 DigitalBar scores. Altus has reported on Insurers' digital experience for the past 6 years, and we have seen many changes and improvements. This year, our scoring has evolved to reflect a move towards Data Enrichment and Connected Technology to enhance customer digital experience. Look forward to your feedback. Mark McDonald Head of Insurtech Strategy, Altus