New developments in DigitalBar 2021
DigitalBar 2021 introduces several changes across the scoring areas (full details discussed here) as well as 6 additional products (Pet, Travel, Renters, Cycle, Short Term Motor, Gadget) over a hundred new brands, thousands of digital journeys assessed and new screen shots added across the journeys.
Perhaps an unexpected headline is that overall scores for home and motor are down across the board. This doesn’t mean insurers have taken a step back on their digital agendas. Consumer expectation for digital capabilities is always evolving, but the insurance industry lags behind Retail, Telco and other sectors who invest significantly more here. The Insurance DigitalBar is always being raised and we have adapted our scoring to suit. The challenge has now been set for the insurance industry…
We have new winners in both the Home and Car ranking tables. AXA are now leading the pack in the Car Insurance rankings, with both Aviva brands (Aviva, QuoteMeHappy) not far behind. Our 2020 leader (1st Central) maintain their high position at number 4, with another AXA brand (Swiftcover) completing the top 5. In the Home Insurance rankings, a new InsurTech brand (Locket) is showing the incumbent brands the art of the possible. Following Locket is a very tightly contested bunch of insurance brands. Aviva and Admiral make up the top 3 and are currently the leading incumbents, with several other major brands (esure, Swiftcover, Barclays, British Gas, Hiscox and the DLG brands) all within 3% of each other.
The additional 2021 scoring areas around connected homes and cars has favoured insurers who have invested in IoT technology. Similarly, those who have invested in Integrated Sign-On via Google/Facebook/Apple and Voice Assistant Technology will have also scored well this year.
Keep an eye out over the coming weeks for our new products and also the new “digital filtering” functionality that will allow platform subscribers to filter for insurers who can provide certain capabilities over others e.g. “show me all insurers who have invested in Claims Digital Technology”.
Finally, a call to action for any insurers out there who can provide updated screen shots – please get in touch for favourable licensing.